Article Marketing - A Home-Based Money Maker
Article marketing is a modern and beneficial business on the internet that can be extremely effective if the right approach and the right niche is chosen. There are plenty of ways to make money from article writing from home. There is nothing special that you need. You only need an urge to write. If you have that thing then you will surely make money from home just by writing articles. There are three major methods to make money from the article writing.
* You can publish your articles on the websites that pay you for these publications. There are plenty of such websites on the internet today. Few of these websites will make upfront payments and others will pay you a percentage of the revenue that your articles will generate. So if you publish enough articles, you will have a constant income from these articles. This residuary income will increase over time and you will start getting handsome money after certain time.
* The other way to make money from article writing is to sell your services to others. You can write for other website owners for money. There is reasonable money in this and you will make some extra money to pay the bills etc. there are even such website owners who want high quality articles and they will pay you great money for that. So selling your services is another option but it will not generally let you make huge money.
* The third way to make money from article writing is by writing articles for your own website. This will surely promote your website and you will get money from advertising etc on your website. Generally this is the best way to make some real good money.
Remember to publish your articles on those websites which understand the search engine optimization and keywords usage. These websites will help you to attract traffic to your website and you will generate good money from the advertising programs. If you have published your content on the websites which are not that reliable and they are not that good at search engine optimization, you will not get any special number of increases in the visitors to your website.
Article marketing is the best advertising method for your website. It leaves link backs and with time, you will see that there would be a serious increase in the visitors to your website. You can publish as many articles as many you want and then sit at home and just keep making money from the increased number of visitors. Remember to write a lot of articles as this will guarantee a huge number of visitors and its only then that you will make huge money.
۱۳۸۸ شهریور ۶, جمعه
۱۳۸۸ مرداد ۱۹, دوشنبه
ways make money on internet
1) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
2) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
3) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
4) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
5) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
6) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
7) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings
Hello,
Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.
www. your site's address .com
Regards,
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
2) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
3) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
4) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
5) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
6) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
7) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings
Hello,
Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.
www. your site's address .com
Regards,
۱۳۸۸ مرداد ۱۶, جمعه
Easy Ways to Make Money Blogging
Easy Ways to Make Money Blogging
Now that blogging seems to be in full swing, there’s a predominant question in every blogger’s mind – how do I make MORE money blogging?
The blogging world is a gold mine for the person who knows what he is doing. Tips and techniques can be shared and methods learned for making money with blogs , however, you cannot make money Blogging until you start trying. So, the first thing to do is plunge straight in and start trying to monetize your blog.
Ads ads and more ads:
If your blog is catering to a niche market and you are providing valuable content, there is an easy way to make money blogging – sell ad space! Even large corporations are on the lookout for ad space on blogs that have a good following. After all, Blogs are all about public opinion. If you let others advertise on your blogs with banner ads, sponsor ads, solo ads and classifieds, you can start earning money by blogging.
Google AdSense is another attractive option if you want to make money blogging. Google’s Adsense program makes it easy to advertise on your Blog. You get paid for every time someone click on an adword campaign located on your blog – not a bad way to subsidize your blogging income!
Endorse, promote and link:
‘You rub my back, and I rub yours’. Joint venture marketing is a powerful marketing strategy. By entering into joint venture, you basically promote or endorse certain products. The profits from these sales are split. If you have a loyal following a joint venture is easy because people want to JV with you.
Affiliate marketing is another way in which you can make money blogging. When you come across a product that is related to your blog recommend the product to your readers by linking to it. If they click the link and a sale takes place, you get a percentage of the profit. Some products can really make you a lot of money.
The membership model:
If you own a blog that provides quality content, you can think of converting it into a membership based blog. Once you have hooked your readers on your blog content, they will find it difficult to stop reading your blog. If you make your blog a paying member’s only blog they will pay to gain access. However, this can be done after you have established your blog and convinced readers that your blog is worth paying for.
Convert Blog into E-Book:
Sell your blog content in more ways than one by converting them into e-books. If you cater to a niche market, there usually is a great demand for an ebook on the topic. Converting your blogs into content that can be sold will help you earn extra money blogging.
Ask for money:
You do not have to pound away at your keypad for free. If you have a blog that caters to a need or fights for a cause, do not hesitate to ask for a little monetary appreciation.
Recently, one blogger was able to leave his day job for ‘uniterrupted Blogging’ by cashing in on donations sent by his supportive readers.
If you have decided that you are blogging for money, do so whole heartedly. Place your Ads where people can see them, not in some half-hidden corner. If you are asking for a donation, ask loudly, don’t just leave an add or donation button sitting on your blog half-heartedly. There is no need to feel apologetic or defensive about making money from your blogs. After all, if you have started a blog that gives people something they want, you have every right to get paid.
Now that blogging seems to be in full swing, there’s a predominant question in every blogger’s mind – how do I make MORE money blogging?
The blogging world is a gold mine for the person who knows what he is doing. Tips and techniques can be shared and methods learned for making money with blogs , however, you cannot make money Blogging until you start trying. So, the first thing to do is plunge straight in and start trying to monetize your blog.
Ads ads and more ads:
If your blog is catering to a niche market and you are providing valuable content, there is an easy way to make money blogging – sell ad space! Even large corporations are on the lookout for ad space on blogs that have a good following. After all, Blogs are all about public opinion. If you let others advertise on your blogs with banner ads, sponsor ads, solo ads and classifieds, you can start earning money by blogging.
Google AdSense is another attractive option if you want to make money blogging. Google’s Adsense program makes it easy to advertise on your Blog. You get paid for every time someone click on an adword campaign located on your blog – not a bad way to subsidize your blogging income!
Endorse, promote and link:
‘You rub my back, and I rub yours’. Joint venture marketing is a powerful marketing strategy. By entering into joint venture, you basically promote or endorse certain products. The profits from these sales are split. If you have a loyal following a joint venture is easy because people want to JV with you.
Affiliate marketing is another way in which you can make money blogging. When you come across a product that is related to your blog recommend the product to your readers by linking to it. If they click the link and a sale takes place, you get a percentage of the profit. Some products can really make you a lot of money.
The membership model:
If you own a blog that provides quality content, you can think of converting it into a membership based blog. Once you have hooked your readers on your blog content, they will find it difficult to stop reading your blog. If you make your blog a paying member’s only blog they will pay to gain access. However, this can be done after you have established your blog and convinced readers that your blog is worth paying for.
Convert Blog into E-Book:
Sell your blog content in more ways than one by converting them into e-books. If you cater to a niche market, there usually is a great demand for an ebook on the topic. Converting your blogs into content that can be sold will help you earn extra money blogging.
Ask for money:
You do not have to pound away at your keypad for free. If you have a blog that caters to a need or fights for a cause, do not hesitate to ask for a little monetary appreciation.
Recently, one blogger was able to leave his day job for ‘uniterrupted Blogging’ by cashing in on donations sent by his supportive readers.
If you have decided that you are blogging for money, do so whole heartedly. Place your Ads where people can see them, not in some half-hidden corner. If you are asking for a donation, ask loudly, don’t just leave an add or donation button sitting on your blog half-heartedly. There is no need to feel apologetic or defensive about making money from your blogs. After all, if you have started a blog that gives people something they want, you have every right to get paid.
۱۳۸۸ مرداد ۱۳, سهشنبه
Improve and Maintain Your Web Site
Improve and Maintain Your Web Site
Assess your Web site
An average business Web site requires 2 to 20+ hours per week in maintenance (mostly editorial time, not technical time), plus 1 to 2+ hours per week to answer email.
Look at other sites
Print out things you particularly like and which you could adapt for your site. Approach this from four perspectives:
• Site structure
• Clarity
• Quality of explanation
• Striking graphics
Visit your site and see how you feel about it.
Look at your site from a DIFFERENT computer than you usually use. The pages and graphics are not cached so it will bring up the pages slower -- like most first-time visitors experience them.
Show your site to others and get suggestions and ideas.
Sometimes you'll get your own best ideas when you've shown your site to people who have not seen it before.
Monitor e-mail from visitors
Visitors are your intended audience. Note what they criticize, their suggestions, their wishes, even how they phrase things.
Often, visitors explain what's on your site more lucidly than the site authors did. It's relatively easy to "lift" their language and use it on your site.
Monitor stats
The most important statistic to track is sales. All Internet marketing is direct marketing, and you can apply direct marketing sales source tracking methods to your Web site. You can also use these methods to track sales leads generated. The next best statistic is the number of people who visit your site. The weakest, but easiest to measure, is the number of "hits," the quantity of times each file was requested. Your web host may provide you with stats.
You can also use a Web analysis program to show the overall traffic on your Web site, who is visiting your site, which pages are the most popular, which sites referred them to your site, etc.
The Web analysis programs analyze and report on data recorded in the "log file" on your Web server. but you need to be sure that your web host gives you access to the raw log files for your web site.
Important for your site overall
• Consider using a site management authoring tool. They let you view, manage and update the site as a whole. This provides significant productivity improvements.
• If your site is a marketing site, does it give your prospect ALL the info he or she needs to make a decision to buy?
• Can a visitor to any page on your site reach any other page in 3 mouse clicks or less?
• Can visitors subscribe to email notifications of new additions to your site?
Consider adding functionality to your site
• forms
• user forum
• site search
• news feed
• chat room
Important for each page
• Does this page have a title? A title is not the same as a headline.
• Does the title include key words and key phrases?
• Does this page have a copyright notice?
• Does this page provide an email address for response?
• Put an email link to Webmaster or Contact us on every page.
• Has someone tested each link on this page to make sure it works?
• Do your links have descriptions?
• If this is a marketing page, does the text on this page market effectively?
• Does the text on this page match the personality of your customers?
• How many seconds does it take to load this page using a 56k modem?
• Is the content of this page's text clear?
• Does this page's text include key words and key phrases?
• Proofread this page for errors in grammar, spelling, and formatting?
• Test this page to make sure all graphics files download and display properly.
Important for your home page
• Do you have an effective URL?
• Is it easy to remember? Does it pass the phone test: Is it easy to give over the phone?
• Consider multiple URLs
• In addition to your regular URL, you might want to use a URL for your key products. Think of ways your customers will look for you. See if the URLs are available.
• Does your home page persuade visitors to enter your site?
• Does your home page explain what your site offers?
• Does your home page help visitors quickly reach the information they need?
• Does your home page tell visitors what is new?
• Is the most important information up near the top of your home page?
• Does your home page include your contact information?
Assess your Web site
An average business Web site requires 2 to 20+ hours per week in maintenance (mostly editorial time, not technical time), plus 1 to 2+ hours per week to answer email.
Look at other sites
Print out things you particularly like and which you could adapt for your site. Approach this from four perspectives:
• Site structure
• Clarity
• Quality of explanation
• Striking graphics
Visit your site and see how you feel about it.
Look at your site from a DIFFERENT computer than you usually use. The pages and graphics are not cached so it will bring up the pages slower -- like most first-time visitors experience them.
Show your site to others and get suggestions and ideas.
Sometimes you'll get your own best ideas when you've shown your site to people who have not seen it before.
Monitor e-mail from visitors
Visitors are your intended audience. Note what they criticize, their suggestions, their wishes, even how they phrase things.
Often, visitors explain what's on your site more lucidly than the site authors did. It's relatively easy to "lift" their language and use it on your site.
Monitor stats
The most important statistic to track is sales. All Internet marketing is direct marketing, and you can apply direct marketing sales source tracking methods to your Web site. You can also use these methods to track sales leads generated. The next best statistic is the number of people who visit your site. The weakest, but easiest to measure, is the number of "hits," the quantity of times each file was requested. Your web host may provide you with stats.
You can also use a Web analysis program to show the overall traffic on your Web site, who is visiting your site, which pages are the most popular, which sites referred them to your site, etc.
The Web analysis programs analyze and report on data recorded in the "log file" on your Web server. but you need to be sure that your web host gives you access to the raw log files for your web site.
Important for your site overall
• Consider using a site management authoring tool. They let you view, manage and update the site as a whole. This provides significant productivity improvements.
• If your site is a marketing site, does it give your prospect ALL the info he or she needs to make a decision to buy?
• Can a visitor to any page on your site reach any other page in 3 mouse clicks or less?
• Can visitors subscribe to email notifications of new additions to your site?
Consider adding functionality to your site
• forms
• user forum
• site search
• news feed
• chat room
Important for each page
• Does this page have a title? A title is not the same as a headline.
• Does the title include key words and key phrases?
• Does this page have a copyright notice?
• Does this page provide an email address for response?
• Put an email link to Webmaster or Contact us on every page.
• Has someone tested each link on this page to make sure it works?
• Do your links have descriptions?
• If this is a marketing page, does the text on this page market effectively?
• Does the text on this page match the personality of your customers?
• How many seconds does it take to load this page using a 56k modem?
• Is the content of this page's text clear?
• Does this page's text include key words and key phrases?
• Proofread this page for errors in grammar, spelling, and formatting?
• Test this page to make sure all graphics files download and display properly.
Important for your home page
• Do you have an effective URL?
• Is it easy to remember? Does it pass the phone test: Is it easy to give over the phone?
• Consider multiple URLs
• In addition to your regular URL, you might want to use a URL for your key products. Think of ways your customers will look for you. See if the URLs are available.
• Does your home page persuade visitors to enter your site?
• Does your home page explain what your site offers?
• Does your home page help visitors quickly reach the information they need?
• Does your home page tell visitors what is new?
• Is the most important information up near the top of your home page?
• Does your home page include your contact information?
۱۳۸۸ مرداد ۱۰, شنبه
Improve and Maintain Your Web Site
Improve and Maintain Your Web Site
Assess your Web site
An average business Web site requires 2 to 20+ hours per week in maintenance (mostly editorial time, not technical time), plus 1 to 2+ hours per week to answer email.
Look at other sites
Print out things you particularly like and which you could adapt for your site. Approach this from four perspectives:
• Site structure
• Clarity
• Quality of explanation
• Striking graphics
Visit your site and see how you feel about it.
Look at your site from a DIFFERENT computer than you usually use. The pages and graphics are not cached so it will bring up the pages slower -- like most first-time visitors experience them.
Show your site to others and get suggestions and ideas.
Sometimes you'll get your own best ideas when you've shown your site to people who have not seen it before.
Monitor e-mail from visitors
Visitors are your intended audience. Note what they criticize, their suggestions, their wishes, even how they phrase things.
Often, visitors explain what's on your site more lucidly than the site authors did. It's relatively easy to "lift" their language and use it on your site.
Monitor stats
The most important statistic to track is sales. All Internet marketing is direct marketing, and you can apply direct marketing sales source tracking methods to your Web site. You can also use these methods to track sales leads generated. The next best statistic is the number of people who visit your site. The weakest, but easiest to measure, is the number of "hits," the quantity of times each file was requested. Your web host may provide you with stats.
You can also use a Web analysis program to show the overall traffic on your Web site, who is visiting your site, which pages are the most popular, which sites referred them to your site, etc.
The Web analysis programs analyze and report on data recorded in the "log file" on your Web server. but you need to be sure that your web host gives you access to the raw log files for your web site.
Important for your site overall
• Consider using a site management authoring tool. They let you view, manage and update the site as a whole. This provides significant productivity improvements.
• If your site is a marketing site, does it give your prospect ALL the info he or she needs to make a decision to buy?
• Can a visitor to any page on your site reach any other page in 3 mouse clicks or less?
• Can visitors subscribe to email notifications of new additions to your site?
Consider adding functionality to your site
• forms
• user forum
• site search
• news feed
• chat room
Important for each page
• Does this page have a title? A title is not the same as a headline.
• Does the title include key words and key phrases?
• Does this page have a copyright notice?
• Does this page provide an email address for response?
• Put an email link to Webmaster or Contact us on every page.
• Has someone tested each link on this page to make sure it works?
• Do your links have descriptions?
• If this is a marketing page, does the text on this page market effectively?
• Does the text on this page match the personality of your customers?
• How many seconds does it take to load this page using a 56k modem?
• Is the content of this page's text clear?
• Does this page's text include key words and key phrases?
• Proofread this page for errors in grammar, spelling, and formatting?
• Test this page to make sure all graphics files download and display properly.
Important for your home page
• Do you have an effective URL?
• Is it easy to remember? Does it pass the phone test: Is it easy to give over the phone?
• Consider multiple URLs
• In addition to your regular URL, you might want to use a URL for your key products. Think of ways your customers will look for you. See if the URLs are available.
• Does your home page persuade visitors to enter your site?
• Does your home page explain what your site offers?
• Does your home page help visitors quickly reach the information they need?
• Does your home page tell visitors what is new?
• Is the most important information up near the top of your home page?
• Does your home page include your contact information?
Assess your Web site
An average business Web site requires 2 to 20+ hours per week in maintenance (mostly editorial time, not technical time), plus 1 to 2+ hours per week to answer email.
Look at other sites
Print out things you particularly like and which you could adapt for your site. Approach this from four perspectives:
• Site structure
• Clarity
• Quality of explanation
• Striking graphics
Visit your site and see how you feel about it.
Look at your site from a DIFFERENT computer than you usually use. The pages and graphics are not cached so it will bring up the pages slower -- like most first-time visitors experience them.
Show your site to others and get suggestions and ideas.
Sometimes you'll get your own best ideas when you've shown your site to people who have not seen it before.
Monitor e-mail from visitors
Visitors are your intended audience. Note what they criticize, their suggestions, their wishes, even how they phrase things.
Often, visitors explain what's on your site more lucidly than the site authors did. It's relatively easy to "lift" their language and use it on your site.
Monitor stats
The most important statistic to track is sales. All Internet marketing is direct marketing, and you can apply direct marketing sales source tracking methods to your Web site. You can also use these methods to track sales leads generated. The next best statistic is the number of people who visit your site. The weakest, but easiest to measure, is the number of "hits," the quantity of times each file was requested. Your web host may provide you with stats.
You can also use a Web analysis program to show the overall traffic on your Web site, who is visiting your site, which pages are the most popular, which sites referred them to your site, etc.
The Web analysis programs analyze and report on data recorded in the "log file" on your Web server. but you need to be sure that your web host gives you access to the raw log files for your web site.
Important for your site overall
• Consider using a site management authoring tool. They let you view, manage and update the site as a whole. This provides significant productivity improvements.
• If your site is a marketing site, does it give your prospect ALL the info he or she needs to make a decision to buy?
• Can a visitor to any page on your site reach any other page in 3 mouse clicks or less?
• Can visitors subscribe to email notifications of new additions to your site?
Consider adding functionality to your site
• forms
• user forum
• site search
• news feed
• chat room
Important for each page
• Does this page have a title? A title is not the same as a headline.
• Does the title include key words and key phrases?
• Does this page have a copyright notice?
• Does this page provide an email address for response?
• Put an email link to Webmaster or Contact us on every page.
• Has someone tested each link on this page to make sure it works?
• Do your links have descriptions?
• If this is a marketing page, does the text on this page market effectively?
• Does the text on this page match the personality of your customers?
• How many seconds does it take to load this page using a 56k modem?
• Is the content of this page's text clear?
• Does this page's text include key words and key phrases?
• Proofread this page for errors in grammar, spelling, and formatting?
• Test this page to make sure all graphics files download and display properly.
Important for your home page
• Do you have an effective URL?
• Is it easy to remember? Does it pass the phone test: Is it easy to give over the phone?
• Consider multiple URLs
• In addition to your regular URL, you might want to use a URL for your key products. Think of ways your customers will look for you. See if the URLs are available.
• Does your home page persuade visitors to enter your site?
• Does your home page explain what your site offers?
• Does your home page help visitors quickly reach the information they need?
• Does your home page tell visitors what is new?
• Is the most important information up near the top of your home page?
• Does your home page include your contact information?
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