۱۳۸۸ مرداد ۵, دوشنبه

Improve and Maintain Your Web Site

Improve and Maintain Your Web Site
Assess your Web site
An average business Web site requires 2 to 20+ hours per week in maintenance (mostly editorial time, not technical time), plus 1 to 2+ hours per week to answer email.
Look at other sites
Print out things you particularly like and which you could adapt for your site. Approach this from four perspectives:
• Site structure
• Clarity
• Quality of explanation
• Striking graphics
Visit your site and see how you feel about it.
Look at your site from a DIFFERENT computer than you usually use. The pages and graphics are not cached so it will bring up the pages slower -- like most first-time visitors experience them.
Show your site to others and get suggestions and ideas.
Sometimes you'll get your own best ideas when you've shown your site to people who have not seen it before.
Monitor e-mail from visitors
Visitors are your intended audience. Note what they criticize, their suggestions, their wishes, even how they phrase things.
Often, visitors explain what's on your site more lucidly than the site authors did. It's relatively easy to "lift" their language and use it on your site.
Monitor stats
The most important statistic to track is sales. All Internet marketing is direct marketing, and you can apply direct marketing sales source tracking methods to your Web site. You can also use these methods to track sales leads generated. The next best statistic is the number of people who visit your site. The weakest, but easiest to measure, is the number of "hits," the quantity of times each file was requested. Your web host may provide you with stats.
You can also use a Web analysis program to show the overall traffic on your Web site, who is visiting your site, which pages are the most popular, which sites referred them to your site, etc.
The Web analysis programs analyze and report on data recorded in the "log file" on your Web server. but you need to be sure that your web host gives you access to the raw log files for your web site.
Important for your site overall
• Consider using a site management authoring tool. They let you view, manage and update the site as a whole. This provides significant productivity improvements.
• If your site is a marketing site, does it give your prospect ALL the info he or she needs to make a decision to buy?
• Can a visitor to any page on your site reach any other page in 3 mouse clicks or less?
• Can visitors subscribe to email notifications of new additions to your site?
Consider adding functionality to your site
• forms
• user forum
• site search
• news feed
• chat room
Important for each page
• Does this page have a title? A title is not the same as a headline.
• Does the title include key words and key phrases?
• Does this page have a copyright notice?
• Does this page provide an email address for response?
• Put an email link to Webmaster or Contact us on every page.
• Has someone tested each link on this page to make sure it works?
• Do your links have descriptions?
• If this is a marketing page, does the text on this page market effectively?
• Does the text on this page match the personality of your customers?
• How many seconds does it take to load this page using a 56k modem?
• Is the content of this page's text clear?
• Does this page's text include key words and key phrases?
• Proofread this page for errors in grammar, spelling, and formatting?
• Test this page to make sure all graphics files download and display properly.
Important for your home page
• Do you have an effective URL?
• Is it easy to remember? Does it pass the phone test: Is it easy to give over the phone?
• Consider multiple URLs
• In addition to your regular URL, you might want to use a URL for your key products. Think of ways your customers will look for you. See if the URLs are available.
• Does your home page persuade visitors to enter your site?
• Does your home page explain what your site offers?
• Does your home page help visitors quickly reach the information they need?
• Does your home page tell visitors what is new?
• Is the most important information up near the top of your home page?
• Does your home page include your contact information?

۱۳۸۸ مرداد ۲, جمعه

Plan your Web Site

Plan your Web Site
Explore other Web sites
Plan a simple site to begin with. Maximum of 5-6 pages (let's not complicate things until we've got the basics).
Visit your competitors' web sites
Remember to "shop your competition." Approach your competitors as though you were a prospective customer or regular surfer.
Find Web sites like you want yours to be
Invest time in surfing the Net. Bookmark sites you like and make notes on why you like them.
Decide what you want your site to do
Start small.
Define your goals
Create something quickly. It is easy to refine it later.
Decide who is your target audience
Employees? Couples? Customers? Men? Women? etc If men, what kind of men? Men who play sports, Men who listen to a certain type of music? married men etc. Focus your first site on one target.
Define what actions you expect visitors to take after visiting your site
Be specific. Examples:
Prospects and customers will subscribe to our email newsletter.
Customers will buy products from our affiliate programs; X and Y
Define a "tone" for your Web site
This is an important step. Writing and images in your site can project very different tones. Will your visitors respond best to a buttoned-down, corporate approach? To one that is fresh and lively? Or to a site that is technical and no-nonsense?
Select a site to use as a model
Print pages from your model site. Capture the way the page looks. DO NOT COPY someone else's work though.
Does your model set the tone you want?
How will your tone be different?
Does your model do the actions you want?
What other actions are needed? What actions are not needed?
Reduce the number of pages and actions to as few as possible
Keep your "starter" site to as few pages as you can. It's easy to add more later.
Copy relevant pages to your computer for study
Use the "Save" function (under "File") on your Web browser to do this. DO NOT COPY someone else's work though.
Prepare your Site
Select the information you want to present
What information will your visitors need to complete the actions you want? For example : Information about a particular subject, reasons to buy, reasons to return, pictures, prices etc
Gather information that you already have
Sources can be your own knowledge, affiliate program websites, product specifications, news groups, articles etc.
Determine what information you need to create
For your first site, use existing sources as much as you can.

۱۳۸۸ تیر ۲۹, دوشنبه

Add Earning Potential

Add Earning Potential
You've chosen the topic of your web site and know your goal .... and now you need to understand its purpose.
• A topic is the subject matter of your website
• A goal is an aim or a target
• A purpose is its reason for being.
A good example of this can be found by studying the all new Yahoo site, its topic is the web, its goal is to share the web with the world, however its purpose is to sell advertising.
You are here because you want to make money from the web .... right?
So what are you going to sell?
Well that depends on the topic of your web site. You need to understand your visitors and the kind of things they may be interested in. There is very little point in writing a website about lace making and then advertising car parts on that site! However, if you were to advertise lace tablecloth patterns or lace making kits, you would be more likely to "reach" your target market.
Remember that you won't need to have your own product to sell.
You just need at this stage to understand the types of products or services that will be of interest to the visitors that will view your website

۱۳۸۸ تیر ۲۶, جمعه

How to Make Easy Money

How to Make Easy Money

How do you make money without any skills, and without significant planning or preparation? You don't have to resort to deception or stealing. All of the following steps are easy and accessible to almost anyone. Just remember that you get what you give, so don't expect to get rich--for that, you'll have to work hard and work smart!

1) Sell something. Dig out that old guitar you never play, those CDs you don't listen to anymore, or your antique toy collection. Go to the pawnshop, put an ad on local internet classifieds, or hold a yard sale in front of your house or on a busy street corner (just display the item with a big sign announcing the ridiculously low price). Price items at half of what somebody would be able to buy them for anywhere else, and you may be able to sell them within an hour or two. You can also sell items online at web sites like eBay, Amazon.

2) Fill out surveys online. Companies who want to know what’s on the minds of their customers are willing to pay for your opinion. Online surveys won’t make you rich, and won’t allow you to quit your day job, but you can make a little extra cash. When choosing between surveys, read the fine print. There is usually an asterisk near the "you won" part. This means you have to do something like buying stuff before you even get to talk about your prize. Don't fall into these sorts of traps, they're ridiculously difficult and not worth it. In general, the more companies you sign up with, the more survey requests you’ll receive in your email and more opportunity you’ll have to make money.


Tips
• Never pay to anyone to join survey panels. Al legitimate panels are free.
• Do not share your credit card information with un secure sites.

Attract Visitors

Attract Visitors
Identify your needs
Identify the visitors you most want to attract
Employees? Couples? Customers? Men? Women? etc If men, what kind of men? Men who play sports, Men who listen to a certain type of music? married men etc. For the best results, you want to attract your best visitors, not untargeted clicks.
Decide where you can find these visitors
What Web sites do they use? What newsgroups do they read? What email lists? What printed publications?
Determine why somebody would want to visit your site
Compile a list of reasons. Be specific. Use your list in subsequent tasks.
Use existing marketing mechanisms to attract visitors
Use these first. They take the least time to implement, and build a foundation for other promotional projects. BUT, don't promote your Web site until AFTER it opens
Print your home page address on anything that has your phone number
Letterhead, business cards, catalogs, advertisements, checks, product labels.


Email announcements about your Web site to people you know & prospects
Start collecting customer email addresses before you open your site then email them to let them know about your site and ask them if they would forward your email to as many of their contacts as they can.
Issue a press release about your Web site
Send it to print media, especially trade publications, your home town newspaper, and print publications that cover the Internet.
Email announcements of what's new on your site
Do it monthly. The most cost-effective way to generate return visits is to send "What's New" announcements to an email list of people who have already visited your site and have asked you to email announcements to them.
Let visitors subscribe to an email list on your Web site
Emailing short announcements frequently will generate more responses than sending long announcements less often. To avoid angry email from people who don't remember subscribing to your email list, start each announcement with a reminder that "You signed up to receive this announcement" and instructions on how to unsubscribe.
Update your email list before each mailing
Add new addresses from your Web site. Correct or delete any addresses that "bounced back" from your last mailing.
Use key words and phrases in your site
These are the words and phrases used by search engine users when they want to find a Web site that addresses their needs.
Write a list of key words and phrases
Key words are the words you would type into a search engine to find your particular product or service. Don't just include your company name, your product name, your product category.

Key phrases are words which by themselves are too general, but when combined describe your product. For example, the word "earn" is vague, "money" is vague, and "ebook" is vague. But when you combine "earn money" you define a customer's need. When you say "earn money ebook" you describe a product. A customer might use these phrases to look up a site.
Include key words and phrases in page titles
The title of a page is different from its headline. It appears at the top of your browser. Some search engines give much weight to words in the title.
Include key words and phrases in META tags on each page
Some search engines rely on META tags on each page to provide the name of your site, a short description, and key words.
Include key words and phrases in your home page text and in key pages
Several search engines direct visitors to your site based on the words in your text. Some look at all your text. Some look only at the first 125 words. Some look at all your pages. Some look only at your home page.
Look at key words on pages that are ranked high in categories that should be yours.
Couldn't you use these words, too?
Eliminate text on your pages that confuses or distracts search engines
Make sure everything in the "Head" section of your pages works for getting you noticed.
First, find the free target promotional venues
For most Web sites, you can find 200 or more places to promote. Remember, however, that 90% of searches on the Net are on the following search engines: Yahoo, google, Excite, InfoSeek, Lycos, Altavista, WebCrawler and HotBot
Find sites where you can cross-promote and swap links
Look for sites who will trade a link to their site for a link to yours. These can be people in your field, associations you belong to, etc. but not usually direct competitors
Find general directories and search sites
These are the ones where they list everything under the sun from health advice to car parts
Find category-specific directories
These are the ones that only list category specific web sites that cater for a niche market
Find newsgroups
These are topic-oriented electronic bulletin boards on a Web site. You can post our own message. Concentrate on the title of your message. It's the only part that most people will see. Use the rest of the message to draw readers to your site -- not to sell. But do NOT spam them. Your message must be relevant and useful to the group. If you think it might be spam, then it probably is. Far better just to voice an opinion and use your url in your signature.
Find email discussion lists
These are automated email lists on a specific topic. You can post messages to the list, and everybody will receive the email. Concentrate on the title of your message. It's the only part that most people will see. Use the rest of the message to draw readers to your site -- not to sell. But do NOT spam them. Your message must be relevant and useful to the group. If you think it might be spam, then it probably is. Far better just to voice an opinion and use your url in your signature.
Find email newsletters
Request inclusion from the list owner
Consider automatic promotion sites
Some Web sites let you go to one place to submit promotional information about your site to several promotional venues. Most of these do not properly tailor your submission to meet different sites' requirements though and whilst they save time, the potential benefits can be significantly reduced by their use.
Consider automatic promotion software
The best Web site promotion software is better than an automatic promotion site, and saves lots of time.
Write a two-sentence description of your site.
Include key words and phrases.
Research the needs of each promotional venue
Go to each site. Look up its requirements and write them down.
Modify your short description to meet the needs of each venue
Each place has different requirements. Follow them exactly.
Submit your listings
Aim to be within the top 35 positions of the major search engines (that's as far down as most people will look.)
Track each listing. Make sure it did not get lost or scrambled
Set up a tracking system to track your submissions and to record your position on the search engines.
When you find a problem, re-submit your listing until your site is accurately listed.
Repeat this process for each major improvement to your site
Consider banners and links for pay
For most Web sites, the preceding phases and tasks will substantially increase traffic. If the increase is not sufficient, then you may consider paying extra for advertising to increase traffic. The Get Rich Free strategy employs these techniques only once an income is being generated which is sufficient to fund any expenditure.
Find Web sites visited by your target audience.
Negotiate payment for banners and links to your site
Create banners and place them
Between one-half of one percent and ten percent of the people who see your banner will click on it to visit your site. This is called your "clickthrough rate." To increase your rate, make sure your banner clearly conveys the benefits of visiting your site.
Monitor traffic sources so you know which banners succeed
You can create "bridge pages" to do this. Or use ?source=whatever at the end of a url
Monitor the results. Maintain ongoing promotions
Monitor your traffic and response rate. If levels fall, improve your site or add something new and promote again. For a plan on updating and improving your site, see "Improve My Web Site"

۱۳۸۸ تیر ۱۹, جمعه

Free Traffic Generation Tips

Free Traffic Generation Tips




1. Search Engine Submissions
Almost everyone starts right here. They know that search engines bring 84% of the traffic to most web sites, so they know they have to submit to them. To achieve the top rankings in the search engines will take some serious work. You have millions of competitors, but you have an advantage. You are willing to learn and do what it takes to get to the top. To achieve the top traffic building positions, you will need to study everything you can on search engine positioning, link popularity and meta tags. Then, you will have to test. Check your rankings, examine competitors that are beating you, and then edit your pages. If you are willing to keep going through this process and learning each step along the rise of your rankings, you too could soon be generating 100s, even 1000s of hits daily from top search engine positions.
2. Yahoo Classifieds
Classified ads can work if you figure out how to work them for your product or service. There are very few free classified ad sites that actually work. Yahoo is one of the shining lights that stands out above the crowd of mediocre free ad sites. Yahoo has more traffic than any other Internet site and it definitely shows when you place your ads here. On Yahoo, you are allowed to place 10 ads at a time, so do so. A little key to creating effective ads here is to delete your ads every few days and replace them. Then, you will be able to keep your ads towards the top of the list and receive more free readers.
3. Trade Links
If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. There are even a few consultants online who have developed linking campaigns and have achieved a million hits a month or more for their customers within 90 days by linking with the right sites. You can do this yourself. The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters you have visited, and networking in discussion groups.
4. Participate in Leveraged Banner Exchanges
Regular banner exchanges don't work that well. Although they can produce a few extra hits a month for your site, they never seem to give you the kind of traffic building leverage you need to grow to hundreds of thousands of hits a month. A new wave of banner exchanges is growing though at unprecedented rates. What they do that separates them apart is that they will give you a 5% to 20% credit of banner impressions of anyone's site that you refer. If you refer a site which gets a million hits a month, you would get 200,000 free impressions a month extra.
5. Start Your Own Mailing List
If you want to make money online, start your own mailing list. It is the best way to keep contact with your prospects and your customers. It is also the best way to build the credibility you need to make sales to your targeted market. A little less talked about advantage to having your own mailing list is that you can use it to trade ads with other e-zines out there. If you trade ads with 10 other ezines out there, you could easily be saving yourself $100 - $500 in advertising expense every week!
6. Free Stuff
The top way to get traffic is free stuff. If you want to get real traffic to your site, provide the kind of free content and services that your market is hunting desperately for. Provide free articles to other web sites. Provide free downloads. Give away free programs. Provide hundreds of links to needed tools. Provide links to downloadable software. Give your visitors what they want and they will keep coming back and referring their friends.
Many different types of Internet advertising work, but only if you are willing to keep on going even if you fail a dozen times trying. You have to learn what works for your site and what doesn't work.

۱۳۸۸ تیر ۱۵, دوشنبه

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۱۳۸۸ تیر ۱۲, جمعه

Increase traffic for website

Those who want to flourish in online businesses must know how to build their business online. As we know, driving traffic to site is the assured way to build your brand and prosper in business. For making it happen, you must know the do’s and don’ts of traffic building. In initial phases, mere submission of site URL to search engines will not be enough. The appealing and attractive website is the starting point of your venture. The visitors should like the site so that they will inform others about it and the traffic to site eventually will rise. Word of mouth is regarded of high importance even in online business.
Things that need to be done:
We know that the user-friendly website is of utmost importance. But along with that, quality content on the site is very crucial for the site to gain good targeted traffic. The products and/or services you are promoting through the site should be promoted well with the help of these quality articles. The content however should be search engine optimized and you may hire expert writers to do the job. SEO articles will obviously bring targeted traffic to your site because such SEO content-rich sites rank higher in search engines. If your site appears in first three pages of search engine, you have really promoted your site well.
Phenomenal success with online business can be achieved only through traffic building. Especially if you have a static or non-disposable product or service, you have to keep looking for new customers all the while. Therefore, make traffic building an essential aspect of your website promotion.

Easier Ways To Become Wealthy In Online Business

Everybody wants to become the rich man within short period of time which is not that easy. As there are number of chances which you can find in your daily life but some people don’t realize about these chances and get stuck.
There are many ways through which you can earn thousand of dollars each day with the help of online business but there are some important points which you need to keep into your mind so that you can’t find any difficulty in making the so much money.
The first thing which you should take with you is the strong motivation and determination. In this whole world, no one can survive properly without the strong determination and no one can live properly without strong motivation too because, according to these two things, you learn how to cope up with the difficulties which usually come into one’s life.
So keep this thing into your mind that in order to make lots of money, you have to be determined and you have to be enough motivated so that you can easily get the things you want in your life.
The second step you need to take is the tolerance which is very much important. If you are going to do any online business and have to face the failures then don’t be depressed. You need to boost up your motivational level and have to lift yourself up from the so many worries then you can think of another thing. And most of the scholars say that a person can only learn from his failures which sometimes give him the enough courage of facing the all failures of life.
If you think that after starting your online business, you only have to work for two or three hours then you are wrong because your new online business needs lots of time so that it can be grown in a better way.
In order to be a perfect businessman, you need to be expertise in any field like if you are going to start your SEO company then you should be expert at English and should be enough capable of writing the articles properly.